Fiat Grande Panda begins its global journey
by taking on the B-segment in Europe
·
Built on a
global multi-energy platform, the Grande Panda embodies FIAT's global presence
within Stellantis, catering to customers worldwide.
·
Designed in
Turin at the Centro Stile, the Grande Panda draws inspiration from the iconic
Panda of the 80s and leads the brand into the future with strong personality and
surprising solutions.
·
Available
now in its electric version with
a 44kWh battery, 320km WLTP combined range, and an 83-kW e-motor (113
HP), and in a Hybrid version with a turbo 1.2 liter, 3-cylinder engine, 100 HP,
a 48 volt Li-ion battery and eDCT: the “easy drive” automatic transmission.
·
The
PXL LEDs are a unique and distinctive feature of the Grande Panda's design: a
series of pixel-like elements extending from the center of the upper grille to
the headlights, evoking the iconic 1980s video game and mirroring the
cube-shaped windows of the Lingotto building.
·
Recharging a BEV has never been simpler and
cleaner: the Grande Panda is the first car on the market to include an integrated,
retractable
charging cable.
·
In an automotive first, aluminum and plastic
components from beverage cartons are recycled and mixed into the blue plastic
interiors of the Grande Panda: each car contains the recycled material from 140
beverage cartons.
·
FIAT reached another milestone in
the automotive industry using “BAMBOX Bamboo Fiber Tex®”, an innovative and
sustainable textile containing real bamboo fibers, to create the Grande Panda
La Prima’s dashboard wrapping.
·
The Grande Panda debuts its electric version in two trims - the
top-of-the-range Grande Panda “La Prima” and the (Grande Panda)RED starting from less than €25,000 – along
with its Hybrid which is offered in three trims: Pop, Icon e La Prima starting
from less than €19,000.
·
Grande Panda both electric and hybrid will arrive at dealerships in
Europe starting from March 2025.
·
With the announcement of the (Grande Panda)RED, FIAT
further expands its partnership with (RED), the organization that has been
combating AIDS and the injustices that enable pandemics to thrive for nearly 20
years.
The new Fiat Grande Panda, the
first model of the new global family, truly represents the Italian brand for
its Italian design, compactness, inclusivity, and sustainability. Today, the
Fiat Grande Panda makes its debut equipped with the electric and hybrid
powertrain, taking on the entire B-segment, a segment where FIAT has been a
leader for decades. Reflecting the brand’s signature style, the new model is an ideal
fit for both family and urban life worldwide. Designed at the Centro Stile in
Turin, the Fiat Grande Panda is notable for its compact size and features clean
lines and a well-organized interior, making it ideal for family life and urban
mobility. The car’s robust and structured appearance, along with its dynamic
wedge-shaped design, emphasizes strength and uniqueness. The Grande Panda is
the first FIAT built on the Stellantis “Smart Car Platform”. This new “family
mover” is socially significant due to its flexible and versatile multi-energy
platform, which can cater to the needs and expectations of customers from
various markets. The Grande Panda is the inaugural model of a new family set to
be introduced in the coming years. FIAT’s innovative project aims to produce
this new global family on the versatile and multi-energy Smart Car platform,
which is effective in every region worldwide. This approach enables the brand
to develop a variety of vehicles and meet the diverse needs of customers around
the globe.
An
Italian Design inspired by an icon
The
Panda from the 80s is living a second life in a modern era thanks to the new
model, showcasing a cool personality with iconic features and its Italian
signature from the Centro Stile in Turin. This is the first time that “Grande”
does not mean large: the Grande Panda is unique for its compact size—a 3.99
meters in length — below the segment average — from 1.57 meters in height and
1.76 meters in width (without mirrors), guaranteeing comfort for 5 people. The family mover truly embodies its forerunner’s values through
the strength it conveys and its structured volume. Its Italian design and
beauty can be seen in its bold surfaces which have been embellished by soft
lines, from the robust wheel arches to the rear and front skid plates in
silver. Its design has been conceived to be simple but functional and
surprising, claiming the “Italianness” of which the Brand is proud thanks to
the vehicle’s iconicity.
The prominence of the wheel
arches, emphasized by structured lines and soft and bold surfaces, conveys a
self-confident and protective personality thanks to a stable appearance. The
exterior look is also enriched by many design elements that go back to FIAT’s
origins as the new creation is proudly a Panda. Among them, the lettering on
the car reaffirms the Brand’s roots with unexpected details such as the
3D-branded, low-relief “PANDA” letters on the doors and the “FIAT” ones on the
rear. In addition, the lenticular print on the C-pillar that goes from the
modern FIAT logo and the 4 FIAT stripes creates a surprising effect. The
lettering also appears on the rear
in a glossy black bezel, which shows the three-dimensional letters of Panda,
and on the front with the FIAT logo.
Moreover, the inspiration from
past trends is reflected in the PXL LED lamps, which recall the famous 80s
video game, with the lamps merging functionality with style. Indeed, the
captivating X design together with the black pillar finishes and the 17”
diamond-cut alloy wheels with FIAT logo hubcaps result in an unparalleled
combination and create a distinctive and evocative look. Pursuing FIAT’s “No
Grey” initiative, the new jewel will come in seven liveries - Limone yellow, Luna Bronze, Acqua azure, Lago blue,
Passione red, Cinema black, and Gelato white – which embody Italians’
colorful lifestyle and reflect FIAT’s DNA.
Compact outside, roomy inside
The Grande
Panda can carry up to five people in absolute comfort thanks to its roominess
and smart use of space. In this perspective, it boasts some of the best
shoulder roominess in the segment which adds even more to its already special
habitability. Indeed, the Grande Panda hides spacious storage in unexpected
parts of the vehicle such as the 13 liters dashboard, 3 liters of which can be
found in just one stowage compartment. Additionally, the Grande Panda presents
above-average trunk space, with 361 L of maximum capacity (electric version),
making this vehicle the perfect choice for family business and everyday
shopping.
In keeping with its colorful
strategy, FIAT brings attention to cheerful details that enrich the interiors
of the Grande Panda. Specifically, the infotainment area with the tunnel pad,
the dashboard, the vents, and the seats’ stitching are embellished with yellow
details, bringing joy to the drivers and their passengers. Furthermore, the
main interior theme includes a special color named Blu Tasmania, which
perfectly matches the splashes of color. Furthermore, the Italian and FIAT
influence can be seen in the Grande Panda through some singular elements: the
10’’ cluster and 10.25” digital radio feature a one-of-a-kind style which calls
back to the shape of the Lingotto track or the headlamp and rear lamp, made up of opal cubes, recalling the
windows on the façades of the Lingotto factory.
Grande Panda: electric and hybrid powertrains
The firstborn in FIAT’s new family
will be available in electric and hybrid versions. With a 44 kWh battery and an
83 kW e-motor (113 HP), the electric Grande Panda offers 320 km of range in the
WLTP combined cycle, making it the perfect vehicle for urban daily use and
weekend getaways. The electric Fiat Grande Panda boasts a maximum speed of 132
km/h and a 0-50 km/h acceleration in 4.2 seconds
(0-100 km/h in 11 seconds). With
the electric version of the Fiat Grande Panda, FIAT prioritized one of its
essential values: affordability. The electric features of the new model allow
the brand to offer a cool but affordable vehicle to those who want to take part
in the electric transition but cannot invest too much in the cause.
The new global model is equipped with an integrated AC retractable
cable at the front (in addition to the rear charging port), capable of charging
at up to 7 kW, completing a charge from 20% to 80% in 4 hours and 20 minutes.
As an alternative to the retractable cable setup, based on customer preference
or specific market requirements, a rear-only 11 kW charging port can be chosen,
with a recharging time from 20% to 80% in 2 hours and 50 minutes. For both
solutions, a standard DC fast charging port at the rear is included, offering
100 kW charging power and completing a charge in just 27 minutes.
The Hybrid version is equipped with a turbo 1.2 liter,
3-cylinder engine, 100 HP, a 48-volt Li-ion battery, and the 6-speed electric
dual-clutch transmission (eDCT) which includes the 21-kW e-motor, inverter, and
transmission central unit. All these elements work in synergy, driving the
Grande Panda's performance to the next level. The additional electric
power boosts flexibility at low RPMs and during acceleration, delivering a
smooth and quiet start along with responsive transitions. Additionally, this
technology allows for energy recovery during deceleration.
Thanks to the Miller Cycle, the vehicle achieves an
estimated CO2 output of 123g (provisional
pre-homologation figures) making it highly competitive with other brands.
The hybrid powertrain offers numerous advantages, including the e-launch function—the
ability to start in 100% electric mode—to provide a smooth, silent startup with
zero gasoline consumption. Likewise, the electric engine boosts the vehicle’s
efficiency and dynamics, and enabling the ICE to turn off in certain
situations. It happens when traveling in the city or on rural roads with smooth
driving, providing up to 1 km electric range at speeds below 30km/h. It engages
also in stable conditions, on flat road or on highway with a downhill slope
when the driver releases the accelerator, enabling efficient power demand and
battery management. The e-creeping function relies solely on electric power and
is primarily used for making short forward movements without pressing the
accelerator, such as when one is stuck in traffic (e-queueing). It also used to
park in 100% electric drive, either in first gear or in reverse (e-parking).
The benefits of this technology are immediate with reduced consumption, greater
environmental respect, less noise pollution, enhanced comfort, and a more
enjoyable driving experience. All the advantages are achieved also thanks to
the dual-clutch transmission and the responsiveness of the powertrain.
Both the electric and hybrid versions
embody the “easy drive” philosophy, offering an unprecedented level of
simplicity: just two pedals ensure a relaxed and effortless driving experience,
particularly suited for urban environments.
Recharging has never been simpler
and cleaner: the world’s first integrated charging cable
Simplicity
and ingenuity are two core values of the brand that find various applications
in the Grande Panda. One of these is the retractable charging cable. This
unique feature in the automotive industry likely best represents lateral
thinking and the pursuit of clever yet simple solutions that address even the
latent needs of our customers. A simple idea that answers the question of why
get your hands dirty to charge the car and why take up space in the trunk in
addition, it simplifies the charging process, thanks to its user-friendly
design. Depending on the market, FIAT customers can choose between two
recharging options for the Grande Panda. The 11-kW model offers higher recharge
speeds in the backport, while the 7-kW model, with the retractable integrated
cable in addition, makes recharging quick and easy, thanks to its length of 4.5
meters, enabling customers to conveniently recharge their vehicle. In both
cases, the Grande Panda can be charged at home with a
7-kW Wallbox, at 1,5-kW or 3-kW with a Mode2 charging cable, or on the go
with 100-kW DC stations.
FIAT’s sustainable milestone: impactful materials used to produce the new
global model
Enhancing
FIAT’s pioneering role within the automotive industry in terms of
sustainability, the Grande Panda also offers customers the chance to choose an
eco-friendly and ethical mobility solution thanks to the use of sustainable
materials in its production.
First, each Grande Panda contains the recycled material from 140
beverage cartons. Indeed, in an automotive first, FIAT plays a crucial role in
extraction and recycling: each of the 140 beverage carton bottles used per
vehicle consists of 80% carton and 20% non-recyclable plastics and aluminium,
usually thrown away during recycling. For each Grande Panda, FIAT recovers
precisely that 20% to create the vehicle interiors’ blue plastic parts called
Lapolen Ecotek. The result of this ecological process is explicitly perceivable
through a shimmering effect given by the aluminium in the plastic blue details.
Second, FIAT reached another milestone in the automotive industry using,
for the Grande Panda La Prima version, “BAMBOX Bamboo Fiber Tex®”, a dedicated
textile containing real bamboo fibers, to create Grande Panda’s dashboard
wrapping. The dashboard of the La Prima version is coated with a special
textile composition specifically created for the Grande Panda that not only
recalls the bamboo externally but also in its structure: 33% of this fabric is
made of real and pure bamboo fibers.
A special lineup: two
configurations for the 100% electric version
The new
family mover in its electric version comes in two configurations:
its
fully loaded, top-of-the-range Grande Panda La Prima, and the (Grande Panda)RED, a more
accessible and even more socially relevant model that supports a cause. The
latter features distinctive design elements such as the 16” white steel wheels and the “RED”
logo on the B-pillar. The (Grande Panda)RED also represents FIAT’s
commitment to global health in partnership with (RED). Established in 2021, the
partnership exemplifies the shared belief that each of us can make a
difference. For the ease of the customer, FIAT provides two options, and the
customer only has to choose the color. In its electric version, Grande Panda will have a starting price of less than €25,000 in
Europe.
The hybrid version
in POP, ICON, and LA PRIMA trims
First off, there is
the POP trim, the no-frills entry version that gets straight to the point:
complete ADAS, manual air conditioning, 10” cluster, automatic eDCT, Electric
Parking Brake (EPB) and, for its drivers’ amusement, connected services through
the dedicated smartphone station. The latter provides extra benefits compared
to basic smartphone stations, with the Autolaunch equipped with NFC
technology activated by simply laying the phone on the station and the Home
button, located on the dashboard, allowing the user to quickly return to
the main screen or application interface by pressing it. This button provides
easy access to the home screen, ensuring a seamless transition between
different functions or apps while driving.
The Icon
configuration, the “core” version, has been created to provide customers with
high levels of modern features such as infotainment system with 10,25” screen,
headlights and tail lights with LED technology. Indeed, this version allows
them to upgrade their equipment through two packs: tech or style. The tech pack
features automatic climate control, embedded and connected navigation, front
parking sensors and rearview camera, and a wireless charger enhancing comfort,
safety, and convenience; meanwhile, the style pack includes 16-inch alloy
wheels, roof racks, skid plates, and privacy glasses, impacting on the look of
the vehicle. Seats with a 60/40 configuration are also featured, allowing for
flexible use of both seating and cargo space, as well as an armrest for added
comfort, and an upholstered dashboard, providing a more refined look to the
interiors.
Capping off the
hybrid range, there is the Grande Panda La Prima, the flagship of the first
model of the brand’s new family. What
sets it apart is clearly visible in its dedicated 17" alloy wheels,
high-quality fabrics, and innovative “BAMBOX Bamboo Fiber Tex®”, also including
all features provided by both tech and style packs. This fabric highlights the
brand’s ongoing commitment to incorporating meaningful materials within the
automotive industry. The Grande
Panda hybrid will have a starting price of less than €19,000 in Europe.
ADAS
The Fiat
Grande Panda features a comprehensive suite of Advanced Driver Assistance
Systems (ADAS) for a safe and convenient driving experience. Key options
include Parking Assistance with rear sensors (and standard on La Prima front
sensor and rearview camera), as well as assisted driving features like Cruise
Control, Speed Limiter, Active Safety Brake and Lane Keeping Assist, which
gently steers the vehicle if the driver inadvertently drifts into another lane.
Additionally, danger alerts provide speed limit information and driver
attention warnings, while active safety systems alert for open doors or the
trunk, ensuring everything is securely closed before driving. These
technologies work together to enhance safety and convenience on the road.
Connected services for every need
Traveling
with peace of mind is becoming more affordable than ever with Fiat Grande
Panda. With its 10” digital cluster, 10,25” touchscreen which guarantees
wireless mirroring to have all the phone functions on the big central screen,
and the wireless phone charger combined with up to 4 x USB-C fast charging,
life onboard has never been easier. As for the connected services, the Brand's
offer revolves around three main objectives that place the driver at the heart
of its strategy: making the drive safer, life easier and every trip exciting.
The two packs available are intended to achieve these objectives. Connect ONE
is the standard offer that FIAT provides, including services such as the SOS
Help Call to easily contact public emergency services, road assistance, and the
Vehicle Health Report. The Connect PLUS pack comes with services including the
Vehicle Finder, and the Connected Navigation service that supports the driver
in finding optimal routes, parking, and charging stations. Finally, the
e-ROUTES service completes the Connect PLUS pack thanks to the application that
guides the drivers to the available electric charging stations during their
journeys, according to their autonomy needs. Thanks to the synchronization of
the e-ROUTES app with the static and dynamic data of the vehicle, drivers can
enjoy a smooth and stress-free driving experience and benefit from traffic,
weather, danger zone information, etc.
FIAT Authentic
Accessories
Owners of the new Fiat Grande Panda will
be able to choose from more than 100 Authentic Accessories developed,
specifically designed and engineered to offer the most comprehensive and
extensive customization possibilities and suit the various souls of the new
Grande Panda.
The new iconic customized stickers pay
homage to FIAT and Panda of 80s, designed to enhance the car’s unique
aesthetic.
Ingenious is the new coloured door panel,
innovative add-ons that combine compact design with practicality, offering
unmatched versatility for urban mobility without compromising shoulder room.
Inclusive Rubber Lateral Side Letters,
crafted from eco-friendly materials, these bold side letters are stylish and
durable to meet the needs of a wide range of customers.
No limits in any journey with the new
Grande Panda thanks to a new range of carriage accessories, including the first
ever trailer hitch on a FIAT full electric vehicle.
FIAT and
its impactful partners: (RED) and FIAT for a brighter future
FIAT further
expands its partnership with (RED) in the global fight against health injustice
with the launch of the new (FIAT)RED Grande Panda, part of FIAT’s electric
range. Since 2021, FIAT, Jeep and RAM have delivered more than $4 million to
support the Global Fund's critical work in combating global health crises, with
an additional commitment of $1.2M from FIAT up to 2026.
Buying a (FIAT)RED
is the most ethical and meaningful choice, as the vehicle is both good for the
planet and its people. Founded in 2006, (RED) partners with iconic companies
and individuals to fight AIDS and the injustices that enable pandemics to
thrive. To date, (RED) has generated over $785 million for the Global Fund,
helping more than 325 million people. The contributions from FIAT and other
(RED) partners finance life-saving programs where they are most needed.
“Felicità”
advertising campaign
The creative rationale for the
"Felicità" video reveal highlights how the Grande Panda embodies
simplicity, happiness, and ease in everyday life. Featuring the iconic song
"Felicità" by Al Bano, the video sets a joyful and uplifting
atmosphere. The Grande Panda's key features—such as its automatic eDCT,
spacious interior, PXL LED headlamps, reinvented charging cable, and
availability in both hybrid and electric versions—are seamlessly integrated
into relatable daily scenarios. These features, presented through the lens of
simple yet ingenious solutions, highlight how the Grande Panda brings happiness
by making urban routines and daily commutes easier. Through the seamless blend
of music, motion, and functionality, the video radiates a sense of delight that
mirrors the effortless joy the vehicle offers.
CREDITS
Agency: M&C Saatchi EU
Creative Director: Angelo Ratti, Cristina
Marra
Senior Copywriter: Marcello Augugliaro
Senior Art Director: Sara De Carli
Art Director: Gianmarco Tadi
Copywriter: Giulia Di Crescenzo
General Manager: Barbara Pusca
Senior Account Manager: Morea Charlton
Account Executive: Asia Gasparotto
Producers
Producers: Twister
Director: William9
Director of Photography: Leandro Ferrao
Music
Titolo: Felicità
Cantata da ALBANO
Compositori: Cristiano Minellono / Dario Farina /
Gino De Stefani
Publishing: Universal Music Publishing Group
Turin, 28th January 2025
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